Dashboards & reporting
The numbers that matter in one place, without anyone copying data.
Custom software that removes the manual work.
Dashboards, CRMs, internal tools, APIs, and WhatsApp and Discord bots, built around how your business actually runs.
- Dashboards, CRMs and back-office tools shaped to your workflow
- WhatsApp and Discord bots that answer, qualify and route around the clock
- Products built to be sold as software when that is the goal
Four founders. 20+ years of combined experience. Senior people who do this for global companies.
What you get
CRM tools
Track leads, quotes and sales the way your business actually sells.
Internal & back-office tools
Replace spreadsheets and email chains with a system your team can use.
APIs & integrations
Connect the tools you already use so data moves on its own.
Web applications & SaaS
Full web products, from internal use to licensed or subscription software.
AI automation & bots
WhatsApp and Discord bots for support, enquiries and community management.
Work behind this service
AI Automation
AI Automation
AI Automation
Challenge
Remove the repetitive human work from customer support and community management.
What we built
- WhatsApp bots - answer customer questions, qualify enquiries and route them to the right person, around the clock
- Discord bots - community management, rankings, stats, registrations, notifications, events and competition management
Outcome
Automated workflows that keep running when nobody is at the keyboard.
Web App
Tirage-Melee.fr
Tirage-Melee.fr
Challenge
Give French pétanque clubs a reliable way to run competition draws and manage tournaments.
What we built
- Concept, branding & UX/UI
- Web development & application logic
- Commercialization - annual software licence for clubs and associations
Outcome
A licensed software product, sold to clubs and associations year after year.
Website
Climstyle
Climstyle
Challenge
Generate more qualified local leads for an HVAC and energy solutions company.
What we built
- Website development & local SEO structure
- Service and city landing pages
- Lead generation & conversion optimization
- Analytics & Google Ads integration
- Custom CRM/dashboard: quote requests, lead status, search & filters, sales and revenue tracking, performance by service
Outcome
A complete lead generation system - from the first search to a tracked quote.
How it works
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01
Map the process
We look at what is done by hand today and where the time is lost.
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02
Design the workflow
The screens and the rules, agreed with you before anything is built.
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03
Build & connect
Development, integrated with the tools and data you already have.
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04
Run & refine
Real use shows what to adjust. We tune it with you.
Senior people. Real experience.
Four founders with 20+ years of combined experience in international marketing, software engineering and front-end development for global companies. Strategy, design and engineering sit in one team, so nothing is lost between suppliers.
Meet the foundersJérôme PellerinGrowth & Marketing
Petar PavlovicGTM & Partnerships
Kévin PérardTechnology & Product
Tristan HulotFront-End & Experience
Questions before you start.
What can be automated?
Repetitive support answers, enquiry qualification, community management, reporting and data entry between tools. If a person repeats the same steps every day, it is a candidate.
Do the bots use AI?
Where it helps, yes: answering customer questions, qualifying enquiries and routing them to the right person. We design what the bot handles and when a human takes over.
Can it connect to the tools we already use?
Usually, through their APIs. List the tools you use in your brief and we will tell you what is realistic.
Can you build software we can sell?
Yes. Tirage-Melee.fr is a web app we built, sold under an annual license to clubs and associations.
How much does custom software cost?
It depends on the number of workflows, the integrations needed and how complex the rules are. A focused first scope lets you start quickly. Send a short brief and we will quote it.
Can we work under NDA?
Yes, when required.
Tell us what you need.
A few lines is enough. You will get a reply by email.