Web
Websites & Digital Experiences
- Corporate websites
- Landing pages
- Local business websites
- Viral websites
- Interactive experiences
- Conversion-focused pages
- SEO-ready websites
We build digital products that perform.
Websites, apps, software, design and monetization strategies built for businesses, creators and ambitious ideas.
French team. Cannes · Paris · Dubai · Hanoi.
Building isn’t the hard part. Building the right thing is.
Too many digital projects launch without a clear strategy, a business model, or a plan to grow.
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You know what you want to build, but don’t know where to start.
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The product works, but nobody knows it exists.
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You have an audience, but no clear path to revenue.
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Strategy, design, development and marketing handled by different teams.
That’s where WhatElse comes in.
We bring strategy, design, technology and growth together - from the first idea to the first customer and beyond.
One studio. Every digital capability.
Apps
iOS & Android Applications
- Mobile applications
- Consumer apps
- Business apps
- Subscription apps
- Freemium apps
- Cross-platform products
Software
Custom Tools, Bots & Automation
- Dashboards
- CRM tools
- SaaS
- Internal tools
- APIs
- Automation
- Web applications
- Back-office systems
- AI automation - WhatsApp bots, Discord bots
Design
Branding & Graphic Design
- Brand identity
- Graphic assets
- Social media creatives
- Banners
- Digital campaigns
- UI design
- Visual communication
Products
Digital Products & Viral Experiences
- Ebooks
- Downloadable products
- Viral websites
- Online tools
- Gaming experiences
- Digital platforms
Monetization
Revenue & Audience Strategy
- Creator monetization
- Audience monetization
- Subscriptions
- Advertising
- Digital products
- Licensing
- SaaS models
- Funnels
Things we've built.
Website
Climstyle
Climstyle
Challenge
Generate more qualified local leads for an HVAC and energy solutions company.
What we built
- Website development & local SEO structure
- Service and city landing pages
- Lead generation & conversion optimization
- Analytics & Google Ads integration
- Custom CRM/dashboard: quote requests, lead status, search & filters, sales and revenue tracking, performance by service
Outcome
A complete lead generation system - from the first search to a tracked quote.
Web App
Tirage-Melee.fr
Tirage-Melee.fr
Challenge
Give French pétanque clubs a reliable way to run competition draws and manage tournaments.
What we built
- Concept, branding & UX/UI
- Web development & application logic
- Commercialization - annual software licence for clubs and associations
Outcome
A licensed software product, sold to clubs and associations year after year.
Viral Website
Would You Defeat Doom?
Would You Defeat Doom?
Challenge
Build something people would share on their own, and make that traffic pay for itself.
What we built
- Viral concept & gamification
- UI/UX & front-end development
- Game logic & social sharing mechanics
- Advertising monetization
Outcome
A self-distributing game that monetizes its own audience.
Website
Centre Esthétique 83
Centre Esthétique 83
Challenge
Turn an offline beauty and wellness centre into a presence people can actually find and contact.
What we built
- Structure & web design
- Responsive development
- Service presentation & local digital presence
Outcome
A site built around a single action: getting in touch.
Graphic Design
Centre Conseil du Cheveu
Centre Conseil du Cheveu
Challenge
Present a sensitive product range - including wigs for women undergoing chemotherapy - with clarity and dignity.
What we built
- Graphic design & visual communication assets
Outcome
A consistent visual language the client can reuse across their communication.
Graphic Design
Ciao Amore
Ciao Amore
Challenge
Give the brand a recognizable visual voice across its content.
What we built
- Graphic content & creative assets
Outcome
A coherent set of brand visuals, ready to publish.
Product Development
Confidential Mobile App
Confidential Mobile App
Challenge
Take a client’s product idea to a working mobile application on both platforms.
What we built
- Product design & user experience
- iOS and Android development
Outcome
A complete product, delivered under confidentiality. The client and the details stay private.
AI Automation
AI Automation
AI Automation
Challenge
Remove the repetitive human work from customer support and community management.
What we built
- WhatsApp bots - answer customer questions, qualify enquiries and route them to the right person, around the clock
- Discord bots - community management, rankings, stats, registrations, notifications, events and competition management
Outcome
Automated workflows that keep running when nobody is at the keyboard.
Creator Economy
Audience Monetization
Audience Monetization
Challenge
Turn an existing audience into real revenue, without depending on one-off brand deals.
What we built
- Monetization strategy & offer creation
- Digital products & funnels
- Revenue diversification
Outcome
A creator business built on owned offers rather than borrowed reach.
Digital Product
Viral Ebook
Viral Ebook
1,000+ sales
Challenge
Prove a digital product could go from an idea to paying customers.
What we built
- Positioning & content
- Design & landing page
- Distribution & monetization
Outcome
A product taken from idea to revenue, and sold at scale.
Track record
1,000+
Digital product sales
Web + iOS + Android
Multi-platform development
B2B + B2C
Multiple business models
Cannes · Paris · Dubai · Hanoi
One French team, four locations
Strategy meets engineering.
Backgrounds range from international marketing roles inside global technology and cybersecurity companies, to 15+ years of software engineering and building software businesses, to hands-on product launches across SaaS, fintech and gaming. Most projects need a strategist, a designer, a developer and a growth specialist - we bring those perspectives together from day one.
Strategy & Growth
International marketing, go-to-market, acquisition, analytics and monetization.
- International marketing
- Go-to-market strategy
- Acquisition & conversion
- Analytics
- Monetization
Product & Engineering
Web platforms, SaaS, mobile applications, APIs, automation and software architecture.
- Web & SaaS
- iOS & Android
- Software architecture
- APIs & automation
- Custom tools
Creative
Branding, UX/UI, graphic design and digital experiences.
- Branding
- UI/UX
- Graphic design
- Digital experiences
- Content
Business
Product strategy, MVPs, revenue models, launch and scale.
- Product strategy
- MVP development
- Revenue models
- Launch strategy
- Scaling
One project. Multiple disciplines. One builder mindset.
20+ years of combined experience. None of it from an online course.
Anyone can start a digital studio: a landing page, a logo, and a marketing certificate earned over a weekend. Ours is run by four people who do this for a living for global companies - international marketing, software engineering, front-end at production scale - and have done for years. The LinkedIn profiles below are real. Check them.
Jérôme Pellerin
Co-Founder - Growth & Marketing
Dubai, UAE
Since 2020, Jérôme has worked in EMEA Channel Marketing at a global cybersecurity leader - running international campaigns, partner marketing and marketing automation. Alongside that, he builds and commercializes his own digital products: websites, tools, dashboards and monetization systems.
Petar Pavlovic
Co-Founder - GTM & Partnerships
Paris, France
Petar specializes in Channel Marketing across the technology and cybersecurity industry, with 5+ years of experience in international, partner-focused roles at a global cybersecurity leader. His background is in marketing strategy, business strategy and commercial negotiation, studied at Université Paris 1 Panthéon-Sorbonne.
Kévin Pérard
Co-Founder - Technology & Product
Hanoi, Vietnam
Kévin is the founder of neliSoftwares, a software product studio, working across React, React Native, Node.js and cloud infrastructure. He turns concepts into functional, scalable products - with the perspective of someone who has run a software business, not just written code.
Tristan Hulot
Co-Founder - Front-End & Experience
Cannes, France
Tristan is a senior front-end developer specialized in building fast, modern, responsive web applications. He turns working architecture into interfaces that are intuitive, performant and commercially credible.
We don't just come up with ideas. We build them, launch them and grow them.
From idea to revenue.
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01
Idea
Define the opportunity.
Understand the problem, audience and business potential.
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02
Build
Create the MVP.
Design and develop the product quickly.
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03
Launch
Put it in front of real users.
Launch, measure and collect feedback.
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Monetize
Build the revenue engine.
Ads, subscriptions, products, licensing or lead generation.
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05
Scale
Improve what works.
Optimize, automate and grow.
Who we build for. And how it pays.
WhatElse Marketing is an independent digital product studio run by a French team, based across Cannes, Paris, Dubai (UAE) and Hanoi (Vietnam).
We combine technology, design and marketing to turn ideas into real digital products - from websites and mobile apps to custom software, viral experiences and monetization systems.
Who we build for
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Businesses
For companies that need websites, digital tools, lead generation or automation.
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Entrepreneurs
For people with an idea that needs to become a real product.
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Creators
For creators who want to monetize their audience.
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Communities
For clubs, associations and gaming communities needing custom digital tools.
We think about distribution and monetization from day one.
- AdsAdSense, AdMob and platform advertising.
- SubscriptionsRecurring SaaS and application revenue.
- LicensingSoftware and digital platform licences.
- Digital ProductsEbooks and downloadable products.
- Creator MonetizationTurning audiences into sustainable revenue streams.
- Lead GenerationTurning traffic into qualified business opportunities.
Every project starts with the same question: how can this create real value?
Questions worth answering.
What kind of projects do you build?
Websites, mobile apps, custom software, dashboards, AI automation and bots, digital products, creative experiences and monetization systems.
Do you work internationally?
Yes. WhatElse Marketing is a French team based across Cannes, Paris, Dubai and Hanoi, and works with international clients.
Can you build an MVP from an idea?
Yes. We can help transform an initial concept into a functional MVP, from positioning and UX to development and launch.
Do you only work on marketing projects?
No. Marketing is part of our thinking, but our work spans development, product design, software, mobile apps, graphic design and monetization.
Can you work on confidential projects?
Yes. Some of our current development work is confidential and can be handled under NDA when required.
How do I start a project?
Send us a short description of what you're trying to build through the contact form.
Got an idea? Let's build it.
Whether you need a website, an app, a custom tool or simply have an idea you want to turn into a business, tell us what you're working on.
contact@whatelse-marketing.com
Cannes, France · Paris, France · Dubai, UAE · Hanoi, Vietnam